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Studies have shown that reduced-nicotine cigarettes help smokers decrease their consumption by 50% on average, increase their quit attempts and the number of days they go without smoking all with minimal to no withdrawal symptoms or compensatory smoking, explained Pritchard

More profoundly, the mortality gap for Mori women would be shortened 23%, for Mori men nearly 10%

"Advocates of e-cigarettes say emissions are much lower than from conventional cigarettes, so you're better off using e-cigarettes," said Berkeley Lab researcher and the study's corresponding author Hugo Destaillats

And teens who use e-cigarettes are more likely to take up smoking, which can lead to long-term health problems

According to the American Lung Association, secondhand smoke exposure causes more than 7,300 lung cancer deaths and nearly 34,000 heart disease deaths annually

Unfortunately, much of this advertising targets younger audiences