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More R.J. Reynolds Tobacco: Equal Opportunity Killer The Business Ethics Blog Eve Marlboro, which only made cigarettes for women, decided to rebrand itself for men. They knew men love to smoke & would love their cigarettes as they were already mild, aromatic, & less Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes by Maggie Polk Medium How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett

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