ugly cigarette packaging Plain has arrived, but will it reduce smoking? | Smoking Can the sight of a

Can the sight of a greenish brown color really be enough to deter smokers from reaching for their next pack of cigarettes? In 2012, Australian health officials and market researchers were looking for The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the Plain packaging on cigarette packets WILL save lives as new smoking laws come into effect next month Cigarette Warning Labels With Ugly Pictures Deliver Anti Smoking Message Better Than Text Only Warnings Cigarette packaging: Can sludge like color deter smokers? CNN

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