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"Cigarettes had less federal oversight than both pet food and makeup," as NPR's Fresh Air has reported, "in part because of a 2000 Supreme Court decision that ruled that the Food and Drug Administration was not allowed to regulate nicotine without congressional approval." But in 2009, Congress finally approved a bill giving the FDA authority over cigarettes and tobacco products

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"We've gotten very good at the public health messaging of conventional smoking and prevention efforts for adolescents, but now kids see a new technology-based product that is supposedly safer, flavored and isn't a cigarette

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Evidence-Based Recommendations: Quit Smoking: Try nicotine replacement therapy (NRT), behavioral therapy, or medications prescribed by your doctor such as bupropion or varenicline