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They said the following changes could occur over the next year in the UK: no change in the number of cigarettes smoked by those continuing to smoke a 6% increase in people trying to give up smoking an increase in calls to quit smoking helplines Prof Ann McNeill, lead review author from King's College London, said there was evidence that standardised packaging made people less likely to be motivated to smoke and reduced cravings for tobacco

Manufacturers follow this model to keep products consistent and adapt to the market

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Mr McGrady told the BBC News website: "We think the evidence is now so strong that it's likely we're witnessing the globalisation of plain packaging - particularly after countries as influential as the UK, France and Australia have implemented the measure

People use these three terms interchangeably all the time but they're not quite the same thing

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