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Spitznagle said that across-the-board approach prevents users from switching products instead of quitting or pulling back

Fifty-seven percent of smokers said the warnings made them consider quitting, and 34 percent reported they helped them to try to quit

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Heather Poore, co-founder of Hubbub said: We were encouraged to see that 57% of smokers when told cigarettes contained plastic said theyd be more likely to look for an ashtray nearby and 50% say they are more likely to keep hold of their cigarette butts for longer

Each step is critical in ensuring that the finished packaging delivers the required protection, freshness, and customer appeal

Washington, DC: The National Academies Press