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By 1954, the "women's cigarette" still represented less than 1% of the domestic cigarette market

The chart shows this trend across several of the regions largest car markets, alongside the US for comparison

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Smokers who quit during the years of data collection halved their risk, while heavy smokers who cut their intake in half saw their lung cancer risk drop by 27 percent

Nicotine receptor partial agonists for smoking cessation Cochrane Database Syst Rev 2016;2016:CD006103

He writes that tobacco companies decided to keep the filters as a marketing tool, while ensuring that smokers still received the crucial nicotine hit