british american tobacco instagram ⁠(BAT) said on Monday it plans to reduce its workforce by about 20%, as it pushes ahead with an AI-driven transformation programme to cut costs and bolster profits amid Instagram influencers advertising nicotine products

Instagram influencers advertising nicotine products to young people, charity warns Tobacco industry The Guardian Our parent company, British American Tobacco, is aiming high globally. The goal is to migrate 50 MILLION adult smokers to non combustible products by 2030, helping @bat_global become a predominantly smokeless business by UK ad watchdog bans BAT from Instagram e cig promotion FMT British American Tobacco (BAT) is cutting around 9,000 jobs, a fifth of its 47,000 strong workforce, as the cigarette maker moves to adopt AI technologies and reduce costs. The company will cut 5,500 Australian students handed 'wellbeing shots' made by subsidiary of British American Tobacco as experts fear new front in health wars Health The Guardian Instagram e cigarette posts banned by ad watchdog

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